Movement for Good

Building a movement for good

‘Movement for Good’ is our corporate social responsibility (CSR) and community strategy for the years ahead. But it’s much more than that.

As an agency, giving purpose to our day-to-day existence isn’t always easy. What we do is mostly centred around our client’s ambitions and objectives.

It’s why we decided to collectively create a plan to make a difference in the areas we care about. A north star to guide us on where to focus our efforts and the initiatives we support. A statement of our shared beliefs that gives us a reason to tackle each day with real purpose.

‘Movement for Good’ is our promise to play our part in tackling the challenges that face our communities and our planet. We want to make a positive difference in three important areas.

Sustainability

We are actively reducing our agency carbon footprint and donating our PR expertise to projects such as that can make a difference.

Diversity, equity & inclusion

We are proactively growing our network by nurturing existing relationships and partnerships, whilst looking for new suppliers, emerging media and creative talent.

Mental wellbeing

We are donating our time to raise the profile of organisations that use movement to promote good mental health.

Community is at the heart of our strategy

We are actively reducing our agency carbon footprint and donating our PR expertise to projects such as that can make a difference.

Active Communities Counsel

We team up with founders and leaders of active communities to shape our events, activations and campaigns and ensure we always have diversity, inclusion and cultural relevance front of mind.

Active Communities Fund

We donate £5,000 per quarter or value-in-kind support to campaigns, projects and causes that resonate with our CSR pillars, especially those driving positive change through movement. For example in 2024, we contributed to Deo Kato’s mission to be the first man to run from Cape Town to London, telling the story of human migration by donating the equivalent cost of purchasing Christmas gifts for our clients.

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